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Wednesday, 21 November 2012


Logic3's Ferrari-branded headphones and speakers make their stateside debut, no license required to rock


Logic3's Ferraribranded headphones and speakers make their stateside debut, no license needed to rock
Ferrari isn't a stranger to licensing its brand for use on gadgets. As of this week, the automaker's added some new offerings in the US on the audio-front with the help of Logic3. Way back at CES we got our eyes on the duo's full lineup of co-branded headphones and speakers, and now folks in the US can officially get their hands on two such offerings (Tim Stevens approved racing-gloves not required). Its $400 Cavallino T350 headphones come in black or tan, featuring 40mm drivers, active noise cancellation, an in-line remote / mic for your smartphone and a tangle-proof cord. As you'd expect, they're crafted from premium metal and leather for an extra luxurious feel on the ears. Those looking to fill a room with sound should take note of the $500 Scuderia FS1. It's a 2.1 speaker system complete with Bluetooth and the ever-aging 30-pin connector for older iOS devices. Sure, it's been a slow start to market, but here's to hoping the performance matches the prices -- hey, it still beats an actual payment on one of Ferrari's actual whips. Full press released after the break.

The Cavallino T350 Headphones and Scuderia FS1 Bluetooth Speaker Dock bring Ferrari's passion, style and excellence to audio accessories, now available worldwide
UNITED KINGDOM – November 20, 2012 – Ferrari by Logic3 announces its expansion into the United States with the debut of the Cavallino T350 Headphones and Scuderia FS1 Bluetooth Speaker Dock.

"The Cavallino T350 and the Scuderia FS1 reflect the luxury of Ferrari by Logic3 audio accessories," says Ashvin Patel, Logic3, CEO. "We've worked meticulously with the world's leading audio designers and Ferrari's team to create a brand line-up that celebrates the style and technical excellence of Ferrari."

Combining Ferrari's luxurious style with cutting edge technology, Ferrari by Logic3's new headphones and speaker dock are products built with passion and embody premium performance. The Cavallino T350 Headphones, $399, offers superior sound quality with 40mm drivers incorporated into a close-back design and Active Noise Cancelling (ANC) technology to reduce unwanted ambient noise.

Inspired by Ferrari's GT road cars, where power and performance are united with quality of details, the T350 Headphones combine the highest quality components with exact engineering for the upmost performance imaginable. Trimmed in the finest leather, the ear cups and headband guarantee ultimate comfort, and the machined crafted metal arms ensure long lasting durability. The T350 Headphones are available in black and tan, come with a carrying case and an anti-tangle, in-line remote cable for Apple, Android, Blackberry and Windows devices.
Inspired by the Scuderia Ferrari racing team and the GT car's innovative lines, creases and curves, the Scuderia FS1 Bluetooth Speaker Dock, $549, flaunts a sleek and sophisticated design. The 2.1 speaker system is powered by patented Class HD Technology integrated with a Digital Signal Processor (DSP) which controls the crossover and equalization, allowing for best performance, natural musical timbre and extended low frequency response. The FS1's small, compact design boasts incredible and powerful sound quality

The FS1's small, compact design boasts incredible and powerful sound quality. This flexible speaker system is Bluetooth-enabled to wirelessly play music, and the integrated 30-pin connector will charge and play Apple devices.
"The latest additions to the Ferrari by Logic3 captures Ferrari's style and personality," says Stefano Saporetti, Head of Licensing at Ferrari. "Each product continues to reflect Ferrari's own commitment to the highest performance, quality and exquisite precision. We are excited to share these products with Ferrari owners, fans and audiophiles alike."

The T350 and FS1 are available at www.ferrari.com and select retailers nationwide. For more information, visit www.ferrari-by-logic3.com

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